Beyond the obvious networking, learning, and sales opportunities, trade shows can also be an excellent place to launch a new company or product. Trade fairs can be extremely effective for making face-to-face contacts, identifying suppliers, and finding out how business really works in China. The Internet is not doing anything at all to displace face-to-face events. In fact, demand for face-to-face is growing as a result of the Internet facilitating transactions and opportunities, and extending t...